A city is a specific geographical space where humans gather and live. In this space, residents pass on a specific way of life from generation to generation. Urban memory is the memory of a specific group formed and engraved in a specific urban geographical space.

Since the opening of the port 130 years ago, "Qingdao people" from different periods, different regions, and different cultural backgrounds have lived together on this land. Qingdao has also continued to develop and grow in the changing times, forming a unique urban memory and leaving behind a batch of historical records with diverse forms and contents that are worth preserving. Zhongshan Road is the engine, barometer, and reference system of Qingdao's century-old urbanization movement. Located on Zhongshan Road, the "mother vein" of Qingdao, the "Zhongshan Road City Memory Museum" takes this old street as an "observation sample". In the exhibition space of 2,938 square meters, hundreds of archives, cultural relics, images, etc. break the boundaries of time and lead the audience to "travel" Zhongshan Road, from the mountain and wild narrow paths to the beautiful city business card. Through the selection of six theme sections, namely "Tracing the Old Street", "Mother Vein of Commerce", "Classic Architecture", "Prosperity of Culture", "Red Imprint", and "Fashion Style", the magnificent history of Zhongshan Road leading the city's business tide and gathering financial giants is presented in a panoramic and multi-threaded way.

The "Zhongshan Road City Memory Museum" will feature an immersive and situational sales experience that brings back memories, as well as physical exhibits that awaken Residents' memories of life. On the one hand, it will recreate the scene of the former fashion center "Shangjieli", triggering the middle-aged and elderly groups' enthusiasm for "returning to the past" to visit; on the other hand, it will combine the needs of the "Z generation" in pursuit of experience, attention to consumer tastes, and reflection of consumption levels, bringing about a wave of "Internet celebrity check-ins" and store visits from young people.

Zhongshan Road City Memory Museum will be positioned as a national model for the protection and renewal of historical urban areas, a display window for urban renewal work reports, and a promotion platform for the "Shangjieli" cultural tourism and business district. It will strive to create a publicity and promotion base for Qingdao's urban culture and urban spirit, continue the city's cultural context, revitalize urban memory, and pass on the city's spirit.