King's Joy is located in the heart of the old Beijing cultural district immediately opposite the Lama Temple at the Wudaoying Hutong and surrounded by historically significant landmarks in the Beijing Old City such as Bo Lin Si, the Imperial Academy, the Confucius Temple and Cheng Yin Street neighborhood. The culture of King’s Joy is unlike any other seen in China at the present moment. With core principles revolving around corporate social responsibility and a mission to affect positive change on the planet, King’s Joy has pledged to donate a percentage of profits every month to charitable organizations. Twice a month, employees gather to volunteer, spreading love and kindness by handing warm congee to those in need, clean the streets of their neighborhood and provide free medical consultation to those who cannot afford care.